IRL vs URL: How has social media affected/impacted our expectation of food in Lyon?

IRL vs URL: How has social media affected/impacted our expectation of food in Lyon?

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Application of The Tourist Gaze and Virtual Tourism to Brunchloverslyon Following the development of digital media, and in particular social media, tourism began to be more than just a physical experience. Social media allows tourists to share their holiday destinations as memories which can lead to influencing holiday destinations of others. It is contributing to this idea of digital tourism, were people undergo the tourist experience through digital mediums and without physically being at the location. This develops the idea…

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Primary Research

Primary Research

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This section primarily consists of early research conducted into this module and then the research conducted into the four case studies. Page 2: Preliminary Research conducted before case studies were confirmed with a general focus on food in LyonPage 3 – 6: Case Study researchPage 3: BrunchLoversLyonPage 4: LyonFoodiesPage 5: TripAdvisor – FlairPage 6: Interviews – French Taco

Theory Research

Theory Research

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Collection of notes and quotes from relevant readings Blackshaw, P. and Nazzaro, M. (2006) Consumer-generated Media (CGM) 101: Word of Mouth in the age of the web-fortified consumer. New York: Neilsen Buzz Metris ‘media impressions created by consumers, typically informed by relevant experience, and archived or shared online for easy access by other impressionable consumers’ Consumer-generated content supported through social media is “a mixture of fact and opinion, impression and sentiment, founded and unfounded tidbits, experiences, and even rumour” (4)…

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LinkedIn and Social Media Masterclass

LinkedIn and Social Media Masterclass

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An important way to develop my network is to be on LinkedIn. This is a great social networking site that focuses specifically on people finding employment. It’s also useful for employers to find out information about you in a quick manner. In term 1 of my second year of University, I went to a talk called LinkedIn and Social Media Masterclass. I was still fairly new to LinkedIn at this point and decided that this talk should hopefully provide me…

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Careers in the Creative Industry – Guess Speaker Event

Careers in the Creative Industry – Guess Speaker Event

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The Univeristy hosted a Q&A session with four people from different creative industries. Three of these speakers were important for me to hear from. They were: Steve Stacks – Creative Producer Mark Wrily – Head of Design for a sports company Jason Fox – Professional DJ who helped with JJ’s and runs event for CUSU (such as the Summer Ball) Each of the four people who were present at this talk had different stories to tell, and while none of…

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The National Graduate Recruitment Exhibition

The National Graduate Recruitment Exhibition

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The National Graduate Recruitment Exhibition One exhibition that was recommended to go to was this one. It’s tailored towards graduates or students who will be graduating in 2018, but it’s extremely useful to go anyway. Before I went to the exhibition I researched the companies attending and the talks occurring. I managed to create a rough plan from this of who I wanted to visit and when. I wasn’t sure how much time I’d have free during the event so…

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Cover Letters

Cover Letters

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Most organisations appreciate being sent cover letters alongside CV’s in order to see your written language capabilities and to learn more about you. Personality, I think cover letters act as mini written interviews. Every cover letter should explain why you are interested in the role you are applying for, why you want to work for this company, what skills you can bring to the team, what do you want to gain from working there, etc. I’m certain I have heard…

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Placement Year

Placement Year

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An opportunity offered to me at Coventry University is the option to take a year out and complete a placement year. Placement years are wonderful opportunities to understand how an industry works. I can learn what responsibilities I would have and I can gain the skills I need to succeed in the industry. Below I have listed the different placements I have applied for and why. Warner Bros: TV Franchise Marketing Placement, Film Marketing Placement (European Theatrical) and Digital Marketing…

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2 Week Placement Information

2 Week Placement Information

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Placement Information Date: 8th January – 19th January Company Name: AXA UK Department: Marketing The plan for week 1 (8th – 12th): For this week I will be working with the Insight Team. The aim is to research the project brief and present my findings to the team on the 12th. On the 8th, 9th and 10th I will remain at Bristol. On the 8th and 10th I will be going into the Bristol Office to meet the Insight team…

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Employer Exchanges

Employer Exchanges

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Employer Exchanges   Documented here are the exchanges I had with Rosie Attell, Martin Bellinghama and Megan Morris discussing my two-week work experience with AXA UK. For privacy the emails have been cut out of the following screenshots to support my emails.   Deciding on a team The first thing I inquired about was what teams were a part of the marketing team. Once I received a reply I was able to decide which team I thought best suited my…

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